Therefore, Spotify AB was founded in June 2006, and in August the first office was opened in Stockholm. In addition, Ek and Laurenston had already shown themselves to be talented businessmen at that time, and Sweden, which gave birth to a start-up, enjoyed an impeccable reputation around the world, including in the field of information technology. The idea was immediately presented to the public as a salvation from audio piracy with the ability to listen to your favorite music without any special restrictions. There were many who wanted to participate in the project, but their conditions seemed unfavorable to Ek, and Martin fully supported his friend.Īs a result, the initial investment consisted almost entirely of Laurenston’s investments. At the same time, partners initially refused third-party investments. Music lovers also appreciate this service for its intuitive interface, high quality of recorded tracks, interesting updates and amazing customization of the smart profile for its owner.Īll this was made possible thanks to two businessmen friends from Sweden, Daniel Ek and Martin Laurentson, who in 2006 became the founding fathers of the domain and immediately began negotiations with recording studios. It also owes its popularity to its huge audio and video library. And this is not surprising, because this music platform is supported by all operating systems, smartphones and even car media systems. The number of paid subscribers has exceeded 170 million people. The Swedish music streaming platform Spotify is considered to be a super popular music streaming service that is available in most countries of the world for a reason.
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